Episode 12: Started From the Bottom

Episode 12: Started From the Bottom

Having successfully built an online presence for his personal brand that has grown his business, Spyglass Realty Owner Ryan Rodenbeck believes the best way to reach your audience and potential clients is through more honesty and less pictures of sold signs. In Episode 12, Ryan shares with Emily that the key to growing your online presence is not showing off all your sales, but rather showing off how hard you’re willing to work in an increasingly competitive landscape.

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Episode 11: It's Not Easy Being Green

Episode 11: It's Not Easy Being Green

As Chair of NAR’s Sustainability Advisory Group, Craig Foley has seen first-hand how becoming more knowledgeable about sustainable real estate can help brokers and agents meet market demands, command higher prices for properties and contribute to a global trend toward more energy efficient and, eventually, net-zero efficient buildings. In this conversation with Emily, he talks about trends on the horizons and how you can better serve your customers, as well as changes you can make right now to understand the green home revolution.

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Episode 7: Back to School

Episode 7: Back to School

Self-development is key in the real estate industry. Busy agents need to stay up to date on their education so they can be prepared to represent their clients in the most professional way. AceableAgent is reaching agents where they are by providing educational content on the go. Emily chats with Aceable and AceableAgent CEO Blake Garrett about how providing meaningful and valuable information in an engaging way can make people better at their jobs in Episode 7.

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Episode 5: NAR Up in MLS Business

Episode 5: NAR Up in MLS Business

Sam DeBord, Managing Broker and VP of Strategic Growth for Coldwell Banker Danforth in Seattle, and Emily discuss 2019 MLS policy priorities in Episode 5. Sam also makes the case for the National Association of REALTORS®’ (NAR) place and function in the business of creating MLS policy. 

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Episode 3: Data and Then Some

Episode 3: Data and Then Some

Episode 3 of ScratchThat is all about data. The way that real estate listing data is leveraged, and the technology that moves it, has the ability to make or break your success and profitability in this business. Jack Miller, President and CTO of California-based T3 Sixty, digs into the importance of clean MLS data, data standards that work, and how data is moved.

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Episode 2: Keep it Simple, Stupid

Episode 2: Keep it Simple, Stupid

In Episode 2, we chat with Joe Rand of Better Homes and Garden Rant Realty. He wants you to stop thinking like a salesperson and start thinking about new opportunities to make buying and selling real estate easy for your customers. He also wants you to know it's not that hard. It just requires a shift in how you approach your business.

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