Episode 9: Strategery

What is your purpose? Why do you exist? Let’s answer that.
— Clint Skutchan

Clint Skutchan, Vice President of Association and MLS Consulting Division at T3 Sixty, believes the biggest step in strategic planning is asking the right questions. In this episode of ScratchThat, Emily talks to Clint about the kinds of questions you need to ask yourself to find your “why,” whether you’re looking to strengthen your association or your own independent business.

Clint takes us through what strategic planning looks like, how far into the future one needs to plan, and the most important factors to keep in mind as you grow and adapt to industry changes. 

Learn more about Clint here, and get more advice and insight from Clint on LinkedIn and Twitter at @clintskutchan.

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